About us origins

Founded by professional triathletes Claire and Kent Horner, My Training Day (MTD) started as a small online coaching business and has evolved into one of South Africa’s largest coaching academies. Over the years, MTD has mentored over 20 successful coaches and supported up to 300 athletes annually, both nationally and internationally.

From February 2013 to 2018, MTD proudly affiliated with Joe Friel, becoming the only Joe Friel coaching affiliate in Southern Africa. Joe Friel, a pioneering coach with a Master’s degree in exercise science, co-founder of TrainingPeaks.com, and a renowned speaker, has extensive experience training athletes from novices to Olympians. Joe also mentored Kent and Claire Horner for several years.

MTD offers squad training in South Africa and New Zealand and has received significant accolades within the triathlon community. We were honored to be finalists for the CapeTalk Small Business Awards in 2013 and achieved notable successes, including winning the African 70.3 Championship Club Award and the African Ironman Championship Club Award in 2018. In 2019, we proudly earned the World Championship Club title.

In 2020, Kent and Claire relocated to New Zealand and now reside in Tauranga. They continue to coach with the same passion and dedication, bringing their expertise to athletes in their new home.

For more information on how MTD can support your athletic journey, contact us at info@mytrainingday.com.